helps you to manage, automate and optimize your paid search campaigns real-time and at scale.
Search Ads 360 allows you automate daily PPC’s tasks – from keyword creation and ad copy changes to inventory management, across all markets, languages and search engines.
It allows ad managing in Google Ads, Bing Ads, Yahoo! Japan and Baidu, and getting one report from various engines and social channels.
is a predefined side platform tool which is based on technology combining audience buying and smart bidding to enable the automated buying of ad space at scale.
Display & Video is a single tool dedicated to running programmatic display campaigns, in which you can plan campaigns, design and manage creatives, organize and apply audience data, find and buy inventory, measure and optimize campaigns.
allows to carry out tests and advanced personalization on the website. It provides you with the best digital insights, which can improve your business.
You can make simple changes in the text, image or style, but also experiment with more advanced changes by advanced HTML and Javascript code. Advantages of Optimize 360:
Optimize | Optimize 360 | |
---|---|---|
Made for... | Small to medium-sized businesses getting started with experimentation. | Larger enterprises and businesses with more sophisticated testing needs. |
A/B testing | ||
Native Google Analytics integration | ||
Basic URL targeting | ||
User behavior and technology targeting | ||
Geo targeting | ||
Technical targeting (JavaScript, cookies, data layer) | ||
Google Analytics Audience targeting | ||
Web app suport | ||
Multivariate testing (MVT) | Up to 16 combinations. | Up to 36 combinations. |
Experiment objectives | Up to 3 preconfigured. | Up to 10 preconfigured, additional available once started. |
Simultaneous experiments | Up to 5 | More than 100*. |
Administration | Basic administration with unlimited users. | Analytics 360 Suite administration. |
Implementation services | ||
Support and services | Self-service help center and community forum | Enterprise-level service, support, and SLAs |
Payment options. | Free | Invoiced monthly. |
*Up to 24 experiments per Analytics view by default, more available upon request.
is complete solution to build and manage engaging digital ads, from custom video to dynamic creative.
Studio allows you personalize ad elements in real time with respect to the audience, environment and media. It delivers the best creative messaging to those users at the right time. Studio is fully flexible as far as the creatives are concerned:
is a market research platform that surveys internet user and helps you gain valuable consumer insights to make smarter, faster business decisions.
Surveys 360 helps you get an edge with fast results that are applicable, robust, and validated, at a fraction of the cost of traditional research.
With Surveys 360, you can:
is a tool, that allows managing all the tags in one place without editing the code.
How can GTM 360 help you:
is the core of programmatic ad buying that serves sending engaging creatives to the user, while collecting data that can be measured and providing feedback to marketing strategy.
Campaign Manager is an ad managing interface tailored for advertisers and agencies. That tool allows you manage your cross - device campaigns.
It has many functions making your work much easier such as: ad serving, targetting, verification and reporting.
funnels information from various sources into visually compelling and interactive reports that are updated real-time.
It allows collaboration across teams and makes it easy to share reports for those who need them within business organization. Why is it worth to use Data Studio?
measure website, app, digital and offline data to gain customer and marketing insights.
Google Analytics 360 allows you to integrate data from website, media source CRM system and offline data in one easy to use interface. Tool achieves better evaluate performance of content, products and campaigns with 4 hour data freshness.
Analytics 360 enables advertiser to execute faster, make smarter decisions and optimize content across channels. Why Analytics 360 vs our standard version?
Google Analytics | Google Analytics 360 | |
---|---|---|
Monthly limits | 10M hits (free) | Tiered pricing |
Custom dimensions / metrics | 20/20 per property | 200/200 per property |
Calculated metrics | 5 per view | 50 per view |
Properties / account | 50 | 50+ |
Views / property | 25 | 25+ |
Roll-up properties | ||
Data freshness | 24 hours | 4 hours (SLA) 10 mins in BigQuerys |
Google Analytics | Google Analytics 360 | |
---|---|---|
Google Ads | ||
Google AdSense | ||
Search Ads 360 | ||
Display&Video 360 | ||
Google Ad Manager | ||
Custom Data Sources Import | ||
Query-time data import | ||
BigQuery | ||
Salesforce |
Standard reports | ||
Custom report, dashboards, segments | ||
Custom funnel reports | ||
Real-time reports | ||
Flow visualisation reports | ||
MCF reports & Attribution modeling | ||
Data-Driven attribution modeling |
Standard Reports Pre-Aggregated | ||
Report Row Limit Per Day | 50k | 75k |
Report Row Limit Per Day (All Pages Report) | 1m | 1m |
DisplaySampling in Ad Hoc Reports & Video 360 | 500k sessions / property | 100m sessions / property |
Custom Tables | ||
Unsampled Reports |
Standard & MCF Report Data | ||
Real-Time Data | ||
Unsampled Reports | ||
Raw Session Data Via BigQuery |
Service Level Agreement | ||
Implementation and suport | ||
Early access to beta features |
Collection SLA
Analytics 360 Service collects Customer Data from Properties at an Uptime Percentage of at least 99.9%.
Reporting SLA
The reporting interface for the Analytics 360 Service is available for Customer’s use at an Uptime Percentage of least 99%.
Data Processing SLA
Except as set forth in the Data Processing SLA Exceptions article available here, the Analytics 360 Service processes collected Customer Data within 4 hours of receipt at an Uptime Percentage of at least 98% for Properties that receive fewer than or equal to 2 billion Hits per calendar month.
Our offer covers not only Google Marketing Platform implementation but also variety of the services which provide You with personalization of marketing activities and improve your knowledge.
Each tool can be licensed via Full Stack Experts, being Google Marketing Partner. Fill the form below to get some extra information about the pricing model along with terms and conditions of further cooperation.
In addition to the ongoing support, FSE provides its partners with extensive trainings and workshops on using the selected tool. The level of the aforementioned course will be defined on customer’s demand.
Full Stack Experts helps companies and agencies implement and set up Google Marketing Platform tools. Along with workshops and trainings the GMP's technology can be used efficiently right from the beginning with all of its advanced features.
Google Marketing Platform technology gathers plenty of data. FSE offers detailed reporting of bespoke dashboards. It merges data from multiple sources and analyzes purchasing intentions and paths.
Full Stack Experts, which comprehensively facilitates the Google Marketing Platform (GMP) technology, is entering the digital marketing market. This new partnership already has its first clients in Poland but has also expanded its reach to as far as Australia and United Kingdom.
“The implementation of the attribution model is not only a matter of having a tool, but it is about a change in the way we look at the data in our organization. We are a data-driven company and this project allows us to unify our marketing data, capabilities and knowledge in individual countries.”