Full Stack Experts

helps you to manage, automate and optimize your paid search campaigns real-time and at scale.

Search Ads 360 allows you automate daily PPC’s tasks – from keyword creation and ad copy changes to inventory management, across all markets, languages and search engines.
It allows ad managing in Google Ads, Bing Ads, Yahoo! Japan and Baidu, and getting one report from various engines and social channels.

• Automate Campaign Management enables to work efficiently across multiple platforms
• Smart Bidding tool lets you optimize your business objectives
• Reporting: real time data means real time results

is a predefined side platform tool which is based on technology combining audience buying and smart bidding to enable the automated buying of ad space at scale.

Display & Video is a single tool dedicated to running programmatic display campaigns, in which you can plan campaigns, design and manage creatives, organize and apply audience data, find and buy inventory, measure and optimize campaigns.

• Create, manage and develop creative assets and designs across teams.
• Cross – device control over your investments
• Audience targeting on a deeper level

allows to carry out tests and advanced personalization on the website. It provides you with the best digital insights, which can improve your business.

You can make simple changes in the text, image or style, but also experiment with more advanced changes by advanced HTML and Javascript code. Advantages of Optimize 360:

• you can deliver custom experiences to your Analytics audiences, without needing to build new ones,
• test different variations with the usage of Google Analytics audience targeting
• you can run 100 experiments at a time and set up more than 3 objectives that are measuring success

	Optimize	Optimize 360
Made for...	Small to medium-sized businesses getting started with experimentation.	Larger enterprises and businesses with more sophisticated testing needs.
A/B testing
Native Google Analytics integration
Basic URL targeting
User behavior and technology targeting
Geo targeting
Technical targeting (JavaScript, cookies, data layer)
Google Analytics Audience targeting
Web app suport
Multivariate testing (MVT)	Up to 16 combinations.	Up to 36 combinations.
Experiment objectives	Up to 3 preconfigured.	Up to 10 preconfigured, additional available once started.
Simultaneous experiments	Up to 5	More than 100*.
Administration	Basic administration with unlimited users.	Analytics 360 Suite administration.
Implementation services
Support and services	Self-service help center and community forum	Enterprise-level service, support, and SLAs
Payment options.	Free	Invoiced monthly.

*Up to 24 experiments per Analytics view by default, more available upon request.

is complete solution to build and manage engaging digital ads, from custom video to dynamic creative.

Studio allows you personalize ad elements in real time with respect to the audience, environment and media. It delivers the best creative messaging to those users at the right time. Studio is fully flexible as far as the creatives are concerned:

• No fixed template required
• No fixed coding standard
• All formats possible
• All devices possible
• Custom and bespoke

• Hosting of creative assets in one place
• Full control & flexibility over dynamic creatives
• Quality Control

is a market research platform that surveys internet user and helps you gain valuable consumer insights to make smarter, faster business decisions.

Surveys 360 helps you get an edge with fast results that are applicable, robust, and validated, at a fraction of the cost of traditional research.
With Surveys 360, you can:

• Gain industry insights relevant to your business or audience
• Get feedback on campaigns and make adjustments in real time
• Improve creative by seeing which concepts work best

is a tool, that allows managing all the tags in one place without editing the code.

How can GTM 360 help you:

• Allows access features like approvals, commenting capabilities, and zones for a fast, flexible, and secure way to tag.
• Supports, and works seamlessly with, all Google and third-party tags.
• Unlimited number of workspaces, refined access controls, and multi-environmental testing allows both marketing and IT teams to efficiently work together.

is the core of programmatic ad buying that serves sending engaging creatives to the user, while collecting data that can be measured and providing feedback to marketing strategy.

Campaign Manager is an ad managing interface tailored for advertisers and agencies. That tool allows you manage your cross - device campaigns.
It has many functions making your work much easier such as: ad serving, targetting, verification and reporting.

• Measuring and reporting on all media in one centralized platform
• Advanced measurement, data driven attribution and reporting tools
• Hosting and serving multiple engaging ad formats across all channels

funnels information from various sources into visually compelling and interactive reports that are updated real-time.

It allows collaboration across teams and makes it easy to share reports for those who need them within business organization. Why is it worth to use Data Studio?

• create and present clear reports that are updated in real-time
• reports are easy to read and share
• many data sources: Google Analytics, Google Ads, DCM, MySQL, Search Console, Big Query, YouTube analytics and Google Sheets

measure website, app, digital and offline data to gain customer and marketing insights.

Google Analytics 360 allows you to integrate data from website, media source CRM system and offline data in one easy to use interface. Tool achieves better evaluate performance of content, products and campaigns with 4 hour data freshness.

Analytics 360 enables advertiser to execute faster, make smarter decisions and optimize content across channels. Why Analytics 360 vs our standard version?

Data collection:

	Google Analytics	Google Analytics 360
Monthly limits	10M hits (free)	Tiered pricing
Custom dimensions / metrics	20/20 per property	200/200 per property
Calculated metrics	5 per view	50 per view
Properties / account	50	50+
Views / property	25	25+
Roll-up properties
Data freshness	24 hours	4 hours (SLA) 10 mins in BigQuerys

Data integration and import:

	Google Analytics	Google Analytics 360
Google Ads
Google AdSense
Search Ads 360
Display&Video 360
Google Ad Manager
Custom Data Sources Import
Query-time data import
BigQuery
Salesforce

Reporting - Advanced reports

Standard reports
Custom report, dashboards, segments
Custom funnel reports
Real-time reports
Flow visualisation reports
MCF reports & Attribution modeling
Data-Driven attribution modeling

Dealing with big data - DisplaySampling

Standard Reports Pre-Aggregated
Report Row Limit Per Day	50k	75k
Report Row Limit Per Day (All Pages Report)	1m	1m
DisplaySampling in Ad Hoc Reports & Video 360	500k sessions / property	100m sessions / property
Custom Tables
Unsampled Reports

Dealing with big data - API

Standard & MCF Report Data
Real-Time Data
Unsampled Reports
Raw Session Data Via BigQuery

Service - SLA

Service Level Agreement
Implementation and suport
Early access to beta features

Collection SLA
Analytics 360 Service collects Customer Data from Properties at an Uptime Percentage of at least 99.9%.

Reporting SLA
The reporting interface for the Analytics 360 Service is available for Customer’s use at an Uptime Percentage of least 99%.

Data Processing SLA
Except as set forth in the Data Processing SLA Exceptions article available here, the Analytics 360 Service processes collected Customer Data within 4 hours of receipt at an Uptime Percentage of at least 98% for Properties that receive fewer than or equal to 2 billion Hits per calendar month.